From Brand to Belonging: Building Community Through Purpose & Experience

Join B Lab Singapore for our May Coffee & Connection, specially hosted by WEPURPLE, for a morning of conversation and connection with fellow B Corps and the business community. 

This session features a fireside chat with Mark Smedley, Asia Pacific Managing Director at Brompton Bicycle, alongside Lucy Hillyard, People and Culture Director at WEPURPLE, moderated by Mayur Singh, co-founder of The Green Collective. Together, we will explore how purpose-driven brands move beyond products to build meaningful communities, and how this comes to life through customer experience, retail design, and organisational culture.

Expect a candid and interactive discussion on:

• Turning customers into communities

• Designing experiences that create belonging

• Staying resilient while scaling impact

There will be opportunities to engage through Q&A, followed by networking over coffee.

As a community of businesses committed to using business as a force for good, this is a perfect opportunity to strengthen our local connections and learn from each other's diverse perspectives.

About Brompton Bicycles and Mark Smedley

Brompton Bicycle, the iconic British folding bike company renowned for its craftsmanship, innovation, and urban mobility solutions, continues to redefine how cities move. Mark is Brompton’s Asia Pacific Managing Director. He leads the APAC regional teams to strengthen the quality of service and brand experience across the Asia Pacific retail network, whilst reinforcing the foundations for Brompton’s own direct channels. He aspires to change the way that people live and get around cities through Brompton. With a growing footprint across Asia since entering the region in the late 1990s, Brompton has expanded its presence through dedicated retail and community networks, including its Southeast Asia flagship, Brompton Junction, in Singapore, which opened in 2019.

About WEPURPLE and Lucy Hillyard

WEPURPLE, the globally connected integrated design, digital, and communications agency, is redefining how brands engage with consumers across the evolving retail and travel landscape. Headquartered in Singapore with a presence spanning Europe, Africa, and the Americas, the agency partners with leading global brands to deliver creative, strategic, and impactful experiences. At the heart of its people-driven culture is People and Culture Director Lucy Hillyard, whose leadership has been instrumental in shaping WEPURPLE’s inclusive and purpose-led organisation, including spearheading a transformative journey toward B Corp certification across its international offices.

About The Green Collective and Mayur Singh

The Green Collective, Singapore’s leading multi-brand platform for sustainable and eco-conscious products, has become a driving force in making ethical consumption more accessible and community-driven. Founded in 2018, the social enterprise brings together hundreds of purpose-led brands under one roof, empowering consumers and businesses to make more responsible choices while supporting small, impact-driven entrepreneurs. At the heart of this mission is co-founder Mayur Singh, an impact-driven entrepreneur whose vision has helped shape The Green Collective into a thriving ecosystem for sustainable innovation and collaboration across Singapore and the region.

We look forward to seeing you there.

Any questions, please email cecilia.hough@sg.bcorporation.net

Your B Lab Singapore Team