Written by: Lin Kuek As the world faces escalating environmental and social crises, the ever-thoughtful Usha Menon dared to ask, “ Can B Corps save the world?” in a commentary published in The Business Times. The honest answer is no, but her inquiry is understandable, if not a direct wake-up call. After all, a record year for B Corp certifications points to a greater emphasis on social and environmental sustainability, governance, and accountability. Yet, in the same year